Top creative trends
Browse the topics that are top‑of‑mind with today’s consumers. Whether it’s a hard to visualize concept or a theme that’s meaningful to your customers, we’ve organized the latest trend reporting to made it easier for you to access and execute on.
Culture
Sustainability
Technology
Wellness
Content spotlights
Our global creators capture the concepts and visual content highlighted in our latest reporting. It’s how we use data and insights to craft impactful images and videos that help you connect with customers around the world. Check out the latest Content Spotlights to see the research in action.
Content Spotlight
Technological Future: Global Creative Brief Awards ›
Aug 26, 2025
The Technological Future awards were launched to bring to light how technology plays a role in our daily lives.
Content Spotlight
Generation Z Women in Sport ›
Aug 18, 2025
Getty Images is shining a creative spotlight on the emerging presence and influence of Generation Z women on sport.
Unlocking the Power of the Boomer Generation ›
Aug 15, 2025
Despite their economic influence, many older adults feel invisible and misrepresented in advertising. This disconnect presents a unique chance for brands to reshape perceptions and foster genuine engagement.
Creative video trends
In the ever‑evolving attention economy, video has proven to be a consistent growth driver—and aligning with the latest videos trends is key to success. These video content spotlights feature powerful video clips that can slow the social media scroll and deliver deeper impact.
Content Spotlight
Real Female Football Community In Indonesia ›
Jul 30, 2025
Showcasing real female football community in Indonesia, shoot led by Dedy Andrianto alongside other creators.
Next Level Relatability ›
Jul 29, 2025
Relatability is less about curation and more about connection, less about aspiration and more about accessibility, less about earned profit and more about added value. Creators are not only meeting this moment in our day and age of economic uncertainty, but guiding the way for how brands will utilize video moving forward.
Content Spotlight
Bangkok's Gen Z Street Style Portrait ›
Jul 28, 2025
A group of Thai creators have shot a series of real Thai Gen Zs in street portrait style.
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