VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Portrait of girl at a party
Let Black Girls Be Girls › Let Black Girls Be Girls is a campaign by UK creatives Eboni Lamine and Martha Omasoro to raise awareness around adultification bias, a pervasive issue that affects how society perceives and treats Black girls in Britain.
Girl jumping from purple circle
Let's Talk Money: Financial Literacy for Gen Alpha › Visual strategies to help Gen Alpha turn into financially literate adults.
Ecosystem cubes
Keeping It Real: Sustainability through Visual Metaphors › How brands can marry conceptual and realistic depictions of sustainability to align with consumer needs.
Uncles with their niece on a sofa
Inclusive Visual Storytelling for Singapore › Showcasing Singapore’s multicultural identity through inclusive and diverse visuals.
A mid- adult couple sharing laughter together on a boat ride enjoying sunset.
Inclusive Visual Storytelling for India › Capturing India’s diverse cultures through inclusive visuals.
Asian man enjoying lunch at a vegan cafe.
New Wellness Focus: Food & Beverage in Asia-Pacific › Wellness drives Asia-Pacific's food market with a focus on health, sustainability and genuine imagery.
See more creative trends
Closeup hand woman touching water in the forest river in vacation with camping at morning. Lifestyle travel nature.
Video: Glimmers of Joy › Sep 13, 2024 Video glimmers, what are they and how they bring joy to everyday moments. They capture laugh-out-loud moments, dollops of delight and flashes of fun to add to your day. It's video that evokes a spark of joy and provides a giggle, an 'ooohhh' or an 'ahhhhh' moment.
Consumer Packaged Goods
Finance
Food & Beverage
Father and two children preparing Pizza
Content Spotlight
Pizza Night: Fatherhood Redefined › Sep 12, 2024 A photo series by Alexandra Grablewski that captures a modern father engaged in pizza-making with his daughter and grandson. It discusses evolving gender roles, the changing definition of masculinity, and the significance of family bonds in contemporary society.
Content Spotlight
Group of mature women talking and enjoying the pool in a sunny day, in a Spa
Content Spotlight
Prioritizing Bem-Estar: Celebrating Self-Care Among Seniors › Aug 30, 2024 Experience a fresh take on luxury travel with Giselle Flissak’s latest shoot. Set in serene Petrópolis, Brazil, it showcases senior women enjoying both relaxation and active pursuits, from yoga to massages. Discover how we're blending real representation with high-end experiences.
Content Spotlight
Brazil
AMER
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VisualGPS in the News

You should rethink using AI-generated images if you're in the trust-building business
You should rethink using AI-generated images if you're in the trust-building business ›

Getty Images released its latest VisualGPS report, "Building Trust in the Age of AI," which highlights perspectives from over 30,000 adults in 25 countries from 2022 to 2024 to provide insights into using AI‑generated content in marketing. The report overwhelmingly found that people yearn for "authentic content” with the definition of “authentic” varies from person to person.

Medium wide shot client looking at fabric samples in tailors workshop
Study: 66% of Aussie Men Believe Masculinity is Under Attack ›

This article highlights the latest VisualGPS research to highlight the complex shift in how people view masculinity in Australia and New Zealand and suggests that visual media needs to better reflect this changing landscape.

INSTAGRAM VS REALITY - HOW TRAVEL COMPANIES WIN OVER GEN Z CONSUMERS
Instagram vs Reality-How Travel Companies Can Win Over Gen Z Consumers ›

Jacqueline Bourke, Senior Director of Creative EMEA at Getty Images, breaks down VisualGPS data to highlight the impact of social media on travel content in the UK and how travel marketers need to adapt to the preferences of Gen Z travelers.