VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

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Ageing with Autonomy › Technology should open doors, not close them. When it comes to tech, inclusion means giving seniors the tools and confidence to make autonomous decisions. This could be navigating an app or choosing the comfort of familiar routines.
Mother and children exploring a nacional park in Thailand
Modern Family Luxury Travel in Thailand › See how Thai-based creator Johnce portrayed realistic moments of a Thai family in a luxury travel setting.
Enthusiastic Saudi Tour Guide Explaining Rijal Almaa History
Collection Spotlight: Saudi Arabia › As Saudi Arabia continues its rapid transformation under Vision 2030, authentic and high-quality visuals are more important than ever. Getty Images’ MarhabaKSA collection explores these visual shifts, allowing brands to build genuine connections with Saudi consumers and bring more authentic visual stories to a global audience.
A mother is helping her daughter choose the day's clothes.
UAE’s Beauty Visuals › Getty Images' latest VisualGPS research offers fresh insights on how beauty brands can craft visuals that truly resonate with UAE consumers. Discover how you can leverage these insights to create more meaningful and inspiring beauty stories that empower self-expression.
Energy in a box
Minimalism by Way of Expression › Simplicity meets expression and human creativity—how minimalist neo-expressionism is redefining tech’s visual language.
Five young teenage boys sit on a bench in a school gymnasium, looking very glum and bored.
Rewriting the Visual Story of British Teenagers and Boomers › British teens and Boomers deserve to be seen as they truly are: Vibrant, connected and full of life. Our Create by Getty Images event in Newcastle brought together local communities and creators to reframe these stories through authenticity and heart.
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What Brands Are Commissioning and the Opportunity for Marketers › Dec 15, 2025 In a saturated content landscape, visual storytelling remains one of the most powerful tools for brand differentiation. At Getty Images, our Custom Content service works with thousands of brands globally to create content exclusively for them, giving us a real-time view into what marketers are commissioning with us and what they are selecting.
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family enjoying breakfast together before the children go to school
Content Spotlight
A Celebration of Connection and Togetherness: A Look Inside Mexico’s Create Event › Dec 12, 2025 This Shoot Spotlight highlights the content created at the Mexico City Create by Getty Images event.
Content Spotlight
Video
Latin America
Elevated/drone view of an adventure cyclist on his gravel bike in the forest on a cold but sunny winter's morning
Content Spotlight
Elevating Creativity: How Drones are Changing Visual Storytelling › Dec 11, 2025 In the ever-evolving world of visual storytelling, drones have emerged as game-changers for content creators. Once reserved for high-budget productions, drone technology has become increasingly accessible, empowering photographers and videographers to capture breathtaking perspectives that were previously out of reach.
Content Spotlight
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.