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Customers look at the new iPad mini at an Apple store in Rome on... News PhotoApple Computers,Apple Store,Customer,Digital Tablet,Italy,New,Rome - Italy,Science and Technology,Shop,Technology,The Internet,Vertical,iPad,iPad MiniPhotographer Collection: AFP 2012 AFPCustomers look at the new iPad mini at an Apple store in Rome on November 2, 2012. The iPad mini got off to a low-key start today with little of the hype-fuelled razzmatazz of earlier Apple launches, as analysts said the costly creation may have come too late to the 7-inch market. AFP PHOTO / ANDREAS SOLARO (Photo credit should read ANDREAS SOLARO/AFP/Getty Images)