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A customer holds up an apple after he purchased Apple's new 7-inch... News PhotoApple Computers,Apple Store,Customer,Digital Tablet,Finance,Horizontal,Japan,New,Shop,Technology,The Internet,Tokyo - Japan,iPad MiniPhotographer Collection: AFP 2012 AFPA customer holds up an apple after he purchased Apple's new 7-inch sized 'iPad mini' tablet (R) at an Apple store in Tokyo on November 2, 2012. The iPad mini made its debut as Apple takes on rivals Amazon, Google and Samsung with a smaller version of its coveted tablet computer, but it was a low-key start as sales began in Japan. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/Getty Images)