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The Amazon logo is projected on a screen

The Amazon logo is projected on a screen at a press conference in New York on September 28, 2011. Amazon CEO Jeff Bezos introduced a line of four new Kindle products, the Kindle Fire tablet, the Kindle Touch 3G, the Kindle Touch and a new lighter and smaller Kindle. AFP PHOTO/Emmanuel Dunand (Photo credit should read EMMANUEL DUNAND/AFP via Getty Images)
The Amazon logo is projected on a screen
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