Qatar 2022 World Cup Mascot La'eeb Popular In China

SHANGHAI, CHINA - DECEMBER 6, 2022 - Qatar World Cup mascot La'eeb is seen for sale at a shop in Shanghai, China, December 6, 2022. Its peripheral derivative products (hand model ornaments, plush toys, cartoon key rings, etc.) are popular with fans. Most of the IP products authorized by FIFA are designed and produced by Chinese enterprises and then promoted to the global consumer market. La'eeb, which means "skilled player" in Arabic and is inspired by the traditional Qatari headscarf, has sold more licensed merchandise in China than the two previous World Cups combined worldwide, according to World Cup franchisor Fude Brand Management Co. (Photo credit should read CFOTO/Future Publishing via Getty Images)
SHANGHAI, CHINA - DECEMBER 6, 2022 - Qatar World Cup mascot La'eeb is seen for sale at a shop in Shanghai, China, December 6, 2022. Its peripheral derivative products (hand model ornaments, plush toys, cartoon key rings, etc.) are popular with fans. Most of the IP products authorized by FIFA are designed and produced by Chinese enterprises and then promoted to the global consumer market. La'eeb, which means "skilled player" in Arabic and is inspired by the traditional Qatari headscarf, has sold more licensed merchandise in China than the two previous World Cups combined worldwide, according to World Cup franchisor Fude Brand Management Co. (Photo credit should read CFOTO/Future Publishing via Getty Images)
Qatar 2022 World Cup Mascot La'eeb Popular In China
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Credit:
Costfoto / Contributor
Editorial #:
1245425820
Collection:
Future Publishing
Date created:
07 December, 2022
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Source:
Future Publishing
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Qatar 2022 World Cup Mascot La'eeb Popular In China
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