LONDON, ENGLAND - APRIL 06: A promotional girl vapes during the Vape Jam UK 4 at ExCel on April 6, 2018 in London, England. Vape Jam UK, the premier Electronic Cigarette and E-Liquid trade show brings key industry players, leading manufacturers, consumers, hobbyists and people looking for a safer alternative to tobacco together. (Photo by John Keeble/Getty Images)
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