US-ENTERTAINMENT-HEFNER

A newspaper showing a front page obituary of Hefner outside the Playboy Mansion home of Hugh Hefner, who was the founder of Playboy Magazine and has died aged 91, in Beverly Hills, California on September 28, 2017. Hugh Hefner, the silk pajama-wearing founder of Playboy who helped escort nudity into the American mainstream, died Wednesday, the company announced. He was 91 years old. Hefner, father of the trailblazing brand that encouraged a loosening of sexual strictures, died of natural causes in his Los Angeles home -- the famed Playboy Mansion -- according to a statement from Playboy Enterprises. / AFP PHOTO / Mark RALSTON (Photo credit should read MARK RALSTON/AFP via Getty Images)