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Paralympic Games Case Study: Panasonic

Bringing Paralympic excellence to life

“When Lumix asked if I’d be interested in making a film for them, I knew I wanted to make one with Bo—I’d seen her win gold at the Tokyo Paralympics and we’d also spoken on social media. I thought her story would translate well.

When I have an idea like that, I know we have the creative network and athlete access to make it happen. We put a strong team together across Munich and the Netherlands. They handled everything from initial scouting of locations, local talent, and crew, all the way through to post‑production.
All Lumix had to do was provide the cameras.”

Adam Pretty
Getty Images Photographer