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Michelin man on billboards at entrance to the Turin-Milan autostrada. News Photo1940-1949,Adult,Archival,Arts Culture and Entertainment,Billboard,Black And White,Horizontal,Italy,Men,Pix Inc.,TIMEINCOWN,TurinPhotographer Collection: The LIFE Picture Collection Time & Life Pictures/Getty ImagesITALY - JANUARY 01: Michelin man on billboards at entrance to the Turin-Milan autostrada. (Photo by Alfred Eisenstaedt/The LIFE Picture Collection/Getty Images)