Inside The MacWorld/iWorld 2013 Ultimate iFan Event

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An attendee looks at covers for Apple Inc. iPhones at the... News PhotoApple Computers,California,Electronics,Finance,Horizontal,Looking,MacWorld Expo,Moscone Center West,North America,Phone Cover,Portable Information Device,San Francisco - California,Smart Phone,Technology,The Americas,USA,iPhonePhotographer Collection: Bloomberg 2013 BloombergAn attendee looks at covers for Apple Inc. iPhones at the Macworld/iWorld conference at the Moscone Center West in San Francisco, California, U.S., on Thursday, Jan. 31, 2013. This year's conference, titled 'The Ultimate iFANEvent,' brings together attendees to celebrate Apple Inc. technology and learn more about products and services for Apple users. Photographer: David Paul Morris/Bloomberg via Getty Images